To have a bakery in Australia is very common as there are numerous bakeries opened up in every corner. To get ahead in such a huge competition is not that easy. One needs to work really hard on bakery marketing.
You can take the example of the famous bakeries of Australia, such as Daviesbakery. They have a very powerful marketing strategy. You need to get a proper plan that really works.
4 P is a marketing model that helps you evaluate and improve your bakery operations. Answer the questions and you will gain a deeper understanding of your business and get inspired to make positive changes.
Product: Any product your signature? Which are the most profitable? How you can grow your most profitable products?
Price: How do you set the price? Are your prices covering all the relevant costs? Do you consider the bundling of products to drive sales or margin?
Promotion: What do you do to promote your bakery? What equipment do you use? What works best, and how you can do better than that?
Points: Is there a way you can increase the attractiveness of merchandising and experience of front-of-house? Is there another way you can get more products to more customers-such as delivery services?