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Tag: social media marketing

Effective Social Media Marketing in 3 Easy Steps

Social media is here to stay. As an entrepreneur or small business owner if you do not use it to grow your business, you are missing out. I'm sure you've seen the statistics now. In 2015, 73 percent of US Americans have a social network profile, representing a growth of six percent compared to the previous year according to statistics. The numbers do not lie. Social media is a way of life around the world.

As an entrepreneur or small business owner if you're not using social presence on-line to grow your business you are missing out. By 2017, the global social network audience will total 2.55 billion – according to EMarketer.

If you belong to such an industry or running such a business that requires an effective marketing strategy, social media is a way to go. You can also get online help from to get a social media marketing platform for your business. 

Below I have listed my simple 3-step process to develop a strategy for social media marketing.

1. Identify your goals.

For each company, there must be a mission. the mission of your company should have a mission statement. For each mission there should be a goal. What positive end result or goal you want to achieve? You may want to become internet famous, you might want to get speaking gigs, you might want to promote a book or training program or you may just want more customers. 

2. Get Clarity brands.

Get clear on your brand before you put it out there. 3 answers this crucial question. What are you doing? Who do you help? what do you want to be known for? Once you can clearly articulate the answers to these questions, you can communicate this on social media or in front of anyone. 

3. Master the art of Pull Marketing.

Pull marketing is about the appeal of the client. When you create a core message with a strong call for the report of the action, you set the stage to have people within the target audience escapes and respond with, "me too" or "I need that" or "where can I learn more?" Your goal is to have an ideal prospect that can see themselves clearly in your business model. They should be able to see that your company offers what they have been looking for.