Use eCommerce Software to Encourage Customers to Buy More
Why do people go to the supermarket with the intention of buying a few items but end up with a bag full of products that are not on their shopping list? We've all been through this. But it's the same for everyone; if we think we've found a good deal, we act on it.
It's the same with online shopping. So if you want to make sure people buy more from you, you have to give them a good deal. Luckily, there are various Amazon listing optimization software that you can use to get customers to buy more from you.
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Discount Coupons and Gift Certificates:- Sharing discount coupons and gift certificates is one of the most popular ways to get people to buy more products from you. Even brick and mortar stores do. Some famous cafes have tweeted discount codes that are valid for 48 hours for their followers on Twitter. Customers just need to print the code and show it at the counter to get 50% off certain drinks.
Cross-Selling:- Another thing we can learn from supermarkets and of course from Amazon is the art of cross-selling. Notice how the items are arranged or presented in the supermarket so that once you reach for your main item, you may be tempted to buy it? Amazon goes a step further by using powerful programs to analyze customer trends and offer items that customers might be interested in. Oddly enough, some of the suggested items don't seem to be related to the main item purchased.
Bulk Purchases:- You can also set up your ecommerce software to provide discounts on bulk purchases. This is especially true when selling fast-moving items like toilet paper, soap, etc. Be sure to use this feature along with the other two previously mentioned features to streamline your sales efforts.