Direct Mail Advertising – How Effective Is It?
Direct mailing is an effective way to help your business succeed. This business solution can significantly boost sales and widen your customer base. Read on to know how it works.
Direct mail advertising is a type of marketing strategy that works by sending print materials to the consumers' mailbox. This method aims to promote different types of products or services or an upcoming event like a fundraising activity.
The print is a vital part of every direct mail campaign. Whether it’s digital printing or litho that you need, we’ll make sure that yours is as efficient and affordable as possible every time.
This is one of the oldest forms of marketing, but it proves to be a cost-effective solution for many businesses. Even non-profit organizations and government entities can use this type of advertising.
Direct mailing has certain advantages. For one, it is lower-priced than most types of advertising, as you can use bulk mail rates to reach many customers. All you need for a direct mail campaign is a mailing list, the mail piece itself, and money for the postage fee.
You can buy a mailing list of postal addresses so you can target particular neighborhoods or other demographics. This is cost-effective in the long run as you can send the emails on the same addresses repeatedly.
The mailing piece, on the other hand, has to be designed and written well. Like other printed promotional materials, the piece must be interesting and creates a good impression of the business. You must think of the printing and packaging costs as well.
For example, more colors could mean bigger printing costs, while multi-page emails like brochures and catalogs could require higher packaging costs. In most cases, the postage accounts for one-third of the entire expense.